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Yasuja's Model
Home / Yasuja's Model
India's Untapped Potential in Resource-Driven Transport
The Problem: Inefficiencies in India's Coal Logistics Ecosystem
In India's energy and manufacturing sectors, coal remains the backbone — fueling everything from power plants to steel and cement factories. But the
logistics infrastructure supporting coal movement is riddled with inefficiencies, especially in Eastern India, where some of the largest coal reserves are
located.
Key Challenges
- Transportation Costs Account for 35-45% of Total Coal Delivery Cost
The cost of delivering coal is heavily transport-driven — making logistics the single most influential factor in coal pricing.
Poor routing, inefficient loading/unloading, and lack of real-time optimization cause operational delays and inflate costs significantly
- Under-Optimized Logistics Ecosystem in Eastern India
Despite being rich in natural resources, Eastern India lacks a streamlined, tech-enabled logistics network. The result? Frequent bottlenecks, infrastructure gaps, and fragmented supply chains that slow down movement and reduce supply reliability.
- Unreliable Coal Delivery for SMEs and Regional Industries (within 250 km radius)
Small and mid-size factories — especially those located within a 200-250 km radius of mining zones — face inconsistent delivery, high last-mile costs, and
uncertain lead times.
These businesses are often too small to command priority service or secure long-term contracts with major logistics providers.
- Absence of Digitally-Connected, Accountable Logistics Partners Most players in the coal logistics space still operate with limited technology adoption, resulting in:
- Zero real-time visibility
- Poor communication
- Lack of performance metrics or accountability
- Inability to adapt to modern trade, compliance, and efficiency expectations
The Impact
These challenges lead to production disruptions, rising costs, and inefficiencies for industries that rely on timely, dependable, and affordable coal
transportation — especially in mining-rich but logistics-weak zones.
Our Solution - and Yasuja's Model
Our Solution: End-to-End Integrated Resource Logistics
Yasuja Enterprises Pvt. Ltd. offers a comprehensive logistics ecosystem tailored to the high-demand needs of India's resource-based industries — with a
sharp operational focus on the coal, steel, and energy corridors of Odisha and Eastern India.
Integrated Logistics + Resource Handling
We manage the entire journey — from mine mouth to factory gate, providing:
- Bulk material transport (coal, iron ore, minerals)
- On-site handling, loading/unloading
- Last-mile delivery with zero disruption
A single point of control, accountability, and optimization.
Strategically Located Operations
Our base in Odisha — one of India's richest mineral zones — gives us:
- Proximity to key coal belts
- Access to major port hubs.
- A location advantage for fast, cost-efficient routing across industrial clusters
Asset-Backed Confidence | ?27+ Cr Capital
We operate with over ?27 Cr in self-owned assets, including:
- A private fleet of 197+ BS-VI tipper trailers
- Maintenance yards & logistics infrastructure
- Technology-driven fleet control systems
This ensures zero third-party dependency, tighter control, and higher service reliability.
Value-Added Services
We go beyond transportation to provide logistics intelligence and efficiency:
- Real-Time Tracking & Visibility
- Scheduled & Committed Deliveries
- Warehousing & Inventory Buffering
- Performance Dashboards for Clients
- Customized SLAs and Route Optimization
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